RaceTrac's Mr. Freeze Holiday Tee

To celebrate the holidays, we teamed up with RaceTrac to bring their fan-favorite character The Freeze to life with a limited-edition holiday t-shirt. Inspired by their frozen drinks and the iconic “Beat The Freeze” races at Braves games, this giveaway brought serious speed and spirit to stores.

We produced and drop-shipped over 13,000 tees to RaceTrac’s SSC, regional offices, distribution centers, and nearly 600 store locations—each box packed and labeled with a custom Freeze sticker for an extra cool touch.