Why Sustainable Merch Matters More Than Ever
Branded products that look good and do good.
When it comes to branded merchandise, it’s no longer just about the logo. Today’s customers and employees care about impact—and the brands they support do too. That’s where sustainable merch comes in.
At The Icebox, we believe good design and good decisions go hand in hand. Sustainable merchandise gives you the chance to align your brand with purpose, showing your audience that you’re not just keeping up with trends—you’re leading with values.
So, What Makes Merch Sustainable?
Sustainable merch isn’t a single checkbox—it’s a mindset. It can mean using products made from recycled or organic materials, choosing packaging that’s reusable or minimal, or sourcing from partners who are certified for ethical manufacturing. The goal: cool stuff with a smaller footprint.
Why It Matters More Than Ever
More than 70% of consumers say they prefer to buy from brands that reflect their values—and sustainability is at the top of that list. Whether you're building loyalty, welcoming new employees, or launching a campaign, sustainable swag sends the message that your brand stands for something more.
Style That Speaks for Itself
The best part? You don’t have to sacrifice style for sustainability. Our Eco-Friendly Curated Collection features hand-picked products that check every box—on-brand, on-trend, and responsibly made. These are the pieces your team will actually use, and your audience will remember.
What’s Trending in Sustainable Merch
Looking for inspiration? These product trends are helping brands meet their sustainability goals while keeping style and function front and center:
Recycled Everything – From rPET tote bags made of plastic bottles to tees spun from recycled cotton, upcycled materials are gaining traction in both fashion and function.
GOT BAG® MOON BAG LARGE – Recycled Fanny Pack
Made from recycled Ocean Impact Plastic
Reusable Swaps – Branded drinkware, utensil kits, and lunch containers are replacing single-use items and making a big impression in onboarding kits and giveaways.
Ocean Bottle – 17 oz. Double Wall Stainless
Plant-Based Packaging – More products are arriving in biodegradable or compostable packaging that’s kind to the planet and elevates the unboxing experience.
Dual-Function Gear – Items like speaker bottles or packable outerwear combine eco appeal with everyday utility, proving that sustainable can also mean smart.
Champ Pro Charger – Recycled Fast-Charging Power Bank
Natural Tones + Minimal Vibes – Soft, earthy color palettes and understated branding create a retail-worthy look that pairs beautifully with sustainable materials.
AWARE™ Traceability – Eco-friendly claims are only as strong as the proof behind them. AWARE™ technology embeds a tracer in recycled fibers to verify authenticity and reduce greenwashing, offering transparency your customers can trust.
Aware™ Trace & Carry Lunch Bag
