Some things are just meant to be, and I'd like to think that is true in the case of The Icebox! I met Jordy Gamson in the mid 90’s, We were both busy being entrepreneurs and building small businesses. We spent many lunches sharing stories about our respective businesses, and were pleasantly surprised by the similarities in our business philosophies… especially since we were in different industries.
We lamented a gap in the advertising specialty field: the industry lacked a truly creative approach that could offer smart and “cool” solutions
to corporate America. We also agreed that building strong relationships with customers and taking a more "agency-like"
approach would help to maximize the value we could provide to clients. The more we could learn about our customers' brands, the more we could help to amplify them.”